Need a safe pair of hands? Whether as an interim manager or a consultant, I can help you to gain insight through customer or data analysis, grow or develop new revenue streams, identify cost savings, and bring innovative ideas rapidly to market, particularly in the digital arena.
Innovation & Proposition Development: Ideas to market.
• Identify and Prioritise Innovation Initiatives
• Customer and Product/Service Proposition
• Multi-channel Service Design
• Business Case Development
• Rapid Prototyping Plans
• Partner & Supplier Selection
• Project and Programme Management
Strategy and Planning:
A clear direction for the future.
• Market Entry Strategy
• Digital Strategy and Planning
• Marketing Strategy and Planning
• Cost-to-serve/Channel Strategy
• Marketing Implementation
Insight and Effectiveness: Turning data into action.
• Market Mapping and Segmentation
• Company and Competitor Analysis
• Stakeholder Consultation
• Identification and Evaluation of KPIs
• Planning and analysis of Quant & Qual research
• Multi-channel & Ecommerce Data and Analytics
• Evaluation of Marketing Effectiveness
• Customer Experience and Usability
• Programme Evaluation